SEO & Organic Growth
Keyword Research
Research into the exact words your customers use when they look for services like yours, in each market and language you serve.
Overview
Start with how customers actually search
Businesses often describe services differently from the way customers search for them. Keyword research closes that gap and shows where demand exists, how competitive it is and what each search really means.
The result is a practical map of topics and phrases for your website pages, content plan and ad campaigns.
Benefits
What you get
Search intent explained
Each topic is grouped by what the searcher wants: information, comparison or booking.
Market by market
Separate research for France, the UK, Switzerland and other markets, in the right language.
Realistic targets
Competition assessed so effort goes where your site can realistically win.
Ready to use
Keywords mapped to existing or new pages, with titles and headings suggested.
Process
How we work
A clear sequence from first conversation to measurable results.
Audit
A review of your site, rankings, competitors and analytics to find what is holding visibility back.
Plan
A prioritised roadmap: technical fixes, pages to improve or create, and local or link opportunities.
Implement
We make the changes, or brief your developers, and publish content that answers what customers search for.
Measure
Monthly reporting on rankings, traffic and enquiries from organic search, with the next priorities agreed.
Deliverables
What is included
Typical deliverables for this service. Your proposal lists exactly what is included for your project.
- Seed topic workshop
- Keyword and question research by market
- Intent grouping and prioritisation
- Competitor gap analysis
- Keyword-to-page map
- Content and campaign recommendations
Is keyword research still useful?
Yes. Search engines understand topics better than before, but knowing the language and questions of your customers still shapes better pages and ads.
Can you research in French?
Yes. We research each market in its own language rather than translating English keywords.
Do we need research for Google Ads too?
The same research informs both SEO and paid search, though ad campaigns add cost and conversion data on top.
Explore more
Related services
SEO & Organic Growth
Articles, guides and pages that answer customer questions and support every stage of the sale.
Learn more
SEO & Organic Growth
Search engine optimisation that combines technical health, useful content and authority, reported plainly.
Learn more
Digital Marketing & Growth
Search and Performance Max campaigns managed for qualified leads at a sustainable cost.
Learn more
Start a project
Talk to us about Keyword Research
Tell us about your business and goals. We reply with practical next steps and a written proposal.