Digital Marketing & Growth
Google Ads Management
Search and Performance Max campaigns managed for qualified leads and bookings at a cost per acquisition your business can sustain.
Overview
Pay for intent, not impressions
Google Ads puts your business in front of people actively searching for what you offer. Without careful management it can also spend quickly on the wrong searches.
We build campaigns around your most profitable services and areas, track calls and form submissions as conversions, and adjust bids, keywords and ads every week.
Benefits
What you get
Tight targeting
Keywords, locations and schedules matched to when and where customers book.
Wasted spend reduced
Negative keywords and search term reviews filter out irrelevant clicks.
Conversion tracking
Calls, forms and bookings tracked so bidding optimises for real results.
Transparent accounts
Campaigns run in your own Google Ads account, which you always own.
Process
How we work
A clear sequence from first conversation to measurable results.
Goals & tracking
We define what a good lead is and make sure every form, call and booking is measured correctly.
Strategy
Channels, audiences, budget split and messaging, based on where your customers already look.
Launch
Campaigns, creative and landing pages go live with clear tests running from day one.
Optimise
Weekly adjustments and a monthly review of cost per lead, quality and what to change next.
Deliverables
What is included
Typical deliverables for this service. Your proposal lists exactly what is included for your project.
- Account audit or new account setup
- Keyword research and campaign structure
- Ad copy and assets
- Conversion and call tracking
- Landing page recommendations
- Weekly optimisation and monthly reporting
How much should we spend on Google Ads?
It depends on your market, competition and goals. We recommend a test budget based on estimated costs per click in your area, then scale what works.
Do we own the Google Ads account?
Yes. Accounts are created in your name, with your payment method. We manage them with access you can revoke.
Is your management fee included in the ad budget?
No. Ad spend is paid directly to Google, and our management fee is separate and agreed in advance.
Explore more
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Start a project
Talk to us about Google Ads Management
Tell us about your business and goals. We reply with practical next steps and a written proposal.